Booster Juice to open 40 outlets by 2010

Leading smoothie and juice bar chain ‘Jus’ Booster Juice plans to open five more outlets by March 2010. The Canadian brand entered India through its master franchisee Brand Calculus and currently has nine outlets across and further plans to have around 40 outlets pan-India by the end of 2010, said by an official.Booster Juice also plans to extend to other metros including Mumbai in their second phase of expansion. Meanwhile, they plan to open their outlets in malls as they provide them with enhanced brand visibility, which is quite required by Booster Juice as an entirely new concept in India. Further, on they also have plans to open their outlets near gym, fitness clubs and other health centers to capture their health conscious target audience, further added by the officials.